SIAL in China - Shanghai
19-21 May 2025
The exhibition
Since 2000, SIAL China has served as a launchpad for food and beverage companies looking to expand abroad and inspire food business through sharing valuable insights and trends, connecting exhibitors and buyers, hosting industry-recognized events, and celebrating innovation.
It established two projects in China, mainly SIAL Shanghai and SIAL Shenzhen. SIAL Sanghai has become Asia’s largest food and beverage innovation exhibition, while the latter will set to become the 1st choice for food and beverage enterprises who wish to access the Greater Bay Area and link with the global market.
SIAL Shanghai reached new heights with its record-breaking scale
From May 28th to 30th, 2024, SIAL Shanghai was held at Shanghai International ExpoCenter across an exhibition area of 180,000 ㎡. Over 180,000 food and beverage professionals from 107 countries and regions attended the event, which featured 5,000 exhibitors.
For 24 years, SIAL Shanghai has successfully attracted and hosted more than 40,000 exhibitors and over 1 million professional visitors in the Chinese market. Annually, this trade show provides an excellent opportunity to exhibit cutting-edge products and exchange ideas, and viewpoints within the industry.
Join us
SIAL Shanghai : a contributor to boost rural revitalization and high-quality development of the F&B industry
- 32 provincial-level administrative regions across China were represented
- 5,000+ exhibitors from 75 countries and regions 350,000+ famous, high-quality and special products
SIAL Shanghai actively promotes well-known and unique food and beverage brands from China to the global market.
The dedicated "Geographical Indications Display Area" showcased iconic products from provinces such as: Shandong, Jilin, Zhejiang, Hebei, Anhui, Hainan, Shanxi, Jiangsu, Guangdong, Henan, Fujian and so on. This display vividly highlighted the unique economic characteristics of each region.
In China, over 20 government departments and business associations play a vital role in fostering connections across the F&B industry.
Our audience
- 180,000 professional visitors:
- 27,85% of Import and export trade
- 19,63% of Catering & hotels
- 14,28% of Offline retailers
- 13,17% Online retailers
- 11,82% of Distributors & agents
- 4,87% of Food producing/processing
- 4,14% of E-commerce plateforms
- 47,49% of our visitors have a decision-making role in purchase.
- More than 200 purchasing group managers were present to select products.
SIAL Shanghai helped define new hits
SIAL Match me
SIAL Shanghai offered access to a precise matching tool between suppliers and buyers to facilitate business matching and year-long interaction.
- 3,500 buyers invited to Match Me
- 10,240 sessions of business matchmaking
SIAL innovation competition
This unique competition encourages and promotes innovation in the Food and Packaging industry.
In 2024, more than 740 products participated in SIAL Innovation, in which 167 were selected, 10 made it to the finals, and 3 won the gold, silver, and bronze awards.
The selected products were displayed in the SIAL Innovation exhibition area. The award-winning products will be exhibited in 7 SIAL Network cities, a global SIAL series.
SIAL Global Food Industry Summit
Under the theme ‘Linking local and global sustainability’, the 6th edition of the SIAL Global Food Industry Summit brought together over 100 experts, academics and representatives of the sector's leading companies. The programme included 10 thematic forums covering more than 100 topics and major trends. Discussions covered a wide range of areas including new retailing, supply chain management, meat, imported foods, new health products, beverages, distribution and marketing. The event explored current challenges and opportunities in the agri-food industry, with a focus on innovation and sustainable practices in these key sector.
The Best steak Awards
The SIAL Best Steak Awards bring together the best high-quality steak products from meat producers, importers and traders from around the world. This international industry event showcases premium ingredients, providing a global platform for beef producers and traders to showcase their products and brands. This prestigious competition serves as an international communication forum to promote excellence in the beef industry, highlighting best practices and innovations in the sector.
Testimonials
"I would like to thank SIAL China for providing a platform for us to meet new friends from the meat industry. I would also like to thank the Match Me team for all the services. The team members assisted me in making the itinerary from the perspective of the visitor, and I am very satisfied with it. We will continue to follow SIAL China in the future!."
CHENG XIN YOU XUAN
"The Match Me team provided excellent services. It also provided innovative, personalized services during negotiations between big buyers, which helped our company to improve efficiency. The time saved could be used for in-depth discussions with potential exhibitors, which gave our company ample time for bidding later on and thus generating indirect benefits. Best wishes to SIAL Shanghai!"
NetE (Lithuania)
"It's my third visiting to SIAL in China. It feels like SIAL in China is improving itself each year with increasingly abundant food categories exhibited. It's really nice to see this. I work in the food package industry. The innovated food package performed by some famous enterprises and industry trend are reflected in SIAL in China. I will come visiting SIAL in China next year for sure."
General Manager of Packaging Manufacturer (China)
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