Food & Drinks Malaysia by SIAL - Kuala Lumpur

Key facts about Malaysia

Malaysia’s diverse culinary culture stems from her colonial past - a melange between local and foreign influences around the Malay archipelago, India, China, the Middle East, and several European countries. Its melting pot of diverse cultures and traditions has been widely celebrated, and the food and beverage industry in Malaysia takes on its very own distinct market positioning that can’t be found anywhere else in the world.

Located in the center of Southeast Asia, Malaysia boasts a population of 32.7 million people since 2022.

Historically, West Malaysia has long been a key part of the maritime spice trade with in driving the demand and supply for spice & condiments from China, India, and the Middle East through its ports.

Facts about Malaysia’s economy

By 2030, 73% of the world’s middle class will be in the Asia Pacific region. With its growing demand for imported products, Malaysia is now the epicentre of F&B Manufacturing Locations following China, Thailand & Indonesia. The demand for fusion cuisine has also led to Malaysia being the hub for plant-based and alternative foods, driving the need for food technology including manufacturing up.

• Malaysia is the 2nd most developed & competitive economy within SEA.
• 3rd largest in ASEAN
• 25th largest in the world based on GDP
• On-track to achieve the target of becoming a high-income economy by 2024

Exhibition overview

• Malaysia International Trade Exhibition
• Center (MITEC), Kuala Lumpur, Malaysia
• 450 exhibitors from 22 countries
• Organizer: SIAL Group - Comexposium

Exhibitor profiles

• Food & Beverage (including other beverages, wines, spirits etc.)
• Seafood & Fishery
• Halal
• Food & Beverage technology
• Spice & condiments (special feature)
• Alternative proteins

Visitor profile

• Retail : distributors/agents, dealers, wholesalers, e-retailers, speciality food retailers, wines/spirits / alcoholic drinks retailers
• Operators: Bars, nightspot operators, cafes, F&B Management services/consultancy, restaurants/bistros, fast-food / quick service restaurants, hotels/resorts, convenience/grocery stores, venue operators
• Manufacturers: halal, confectionery & sweets, food & drinks, food technology
• E-Commerce & Distribution
• Importers & Exporters
• Institutional Catering
• F&B Logistics
• Supermarkets / Hypermarkets

Accompanied events:

• Industry Round-table
• Hosted Buyer Programme
• Halal Forum
• Trade Delegation Visits & Meetings
• Business Matching

Supporting organisations:

• Ministry of Agriculture and Food Industries (MAFI)
• Ministry of International Trade and Industry (MITI)
• Ministry of Tourism and Culture Malaysia (MOTAC)
• Malaysia Convention and Exhibition Bureau (MYCEB)
• Malaysia External Trade Development Corporation (MATRADE)

3 reasons to exhibit

#1 – Growing demand for imported F&B products Globalization:

• Large interest in international brands.
• 10% annual growth for the F&B industry from 2020–2025.

#2 Halal products, a growing markets

• Over 40 years of experience in the development of the halal industry – there is still an 80% gap between demand & production of global halal products.
• Halal Industry Master Plan 2030 - Accelerating halal industry development with expected market growth to USD5 Tln & domestic growth projected at 113.2m by 2030.

#3 Increasing demand for plant-based foods & alternative proteins

• The global plant-based food market is expected to grow at a CAGR of 12.4% from 2022–2029 to reach $95.52 billion by 2029 (Meticulous Research®).
• Great export potential and growing rowing interest in plant-based protein products in Malaysia.
• Increased demand in domestic consumption for plant-based food and alternative proteins.
• Plant-based food has gaining popularity for its propensity to remain sustainable in the long run.

For more information

Unit No. 2A-6-2, 6th Floor, Plaza Sentral, Jalan Stesen Sentral 5, 50470 Kuala Lumpur, Malaysia.

[email protected] - +60 3 2714 6119