Exhibit in the Tutto Pizza village at SIAL Shanghai
Pizza market is booming!
What is Tutto Pizza in Italy?
Since its creation in Napoli, the historic birthplace of pizza, Tutto Pizza has established itself as the meeting place for pizza professionals, whether they are ingredient producers, equipment manufacturers or catering professionals.
An event celebrating Italy's culinary heritage: Tutto Pizza highlights the authenticity and craftsmanship that have made Neapolitan pizza a gastronomic treasure recognized by UNESCO as part of humanity's intangible cultural patrimony.
A genuine platform for innovation: the show has also positioned itself as a driving force for culinary innovation, showcasing the latest trends in products, cooking techniques and technological solutions.
With more than 60 billion USD generated each year by the Italian food industry, and pizza representing a central pillar of this wealth, Tutto Pizza is now exporting internationally, with its first stop in China.
Why is Tutto Pizza joining SIAL in China - Shanghai?
SIAL in China - Shanghai, as Asia's largest B2B agri-food show, is the ideal setting to extend Tutto Pizza's reach.
This collaboration offers :
- Exceptional visibility for pizza in a region where growth opportunities are countless.
- Direct access to the Asian market: with a population of 1.4 billion, China represents a promising market for Western products, and pizza, with a current penetration of only 20-30%, is growing fast.
- An international audience reach: SIAL Shanghai gathers over 5,000 exhibitors and 200,000 trade visitors from 75 countries, providing an ideal setting for exhibitors looking to connect with strategic partners.
- A space dedicated to innovation: The Tutto Pizza village, covering an area of 1,500 sqm, will bring together 100 exhibitors specialised in ingredients, equipment and finished products. It will also host competitions, cooking demonstrations and educational workshops.
Worldwide Pizza market is booming!
Around 5 billion pizzas are eaten every year worldwide, confirming the global popularity of this dish. The pizza industry currently generates USD 145 billion in revenue worldwide, with an expected market growth of about USD 233 billion by 2030.
The global pizza market keps on growing every year, driven by demand for takeaway pizzas, home delivery and the rise of online delivery services. Frozen pizzas are also experiencing strong demand, particularly in European and North American countries, as well as in countries such as India and China.
3 consumer trends and opportunities
- Simplicity and adaptability: pizza appeals for its simplicity and its ability to incorporate local flavours, whether in traditional creations or modernised recipes.
- Social experience: in China, pizza is perceived as a food to be shared, perfectly suited to group meals.
- Technology and digitalisation: online delivery platforms and social networks play a key role in promoting pizza, with targeted campaigns and the use of influencers.
China focus : are Chinese consumers pizza lovers?
The size of the Chinese pizza market, as measured by revenue: from 2022 to 2027, the size of the China pizza market is expected to grow at a CAGR of 15.5% and reach RMB 77.1 billion in 2027.
Why exhibit in the Tutto Pizza village at SIAL China - Shanghai?
- Benefit from a privileged access to the Asian market: the Tutto Pizza village is a unique opportunity to establish your brand in a high-potential market.
- Present your innovations: showcase your products, equipment and concepts in an area dedicated to culinary creativity.
- Strengthen your professional network: connect with distributors, restaurateurs and buyers looking for new trends and solutions.
- Gain international exposure: with over 200,000 trade visitors, the show guarantees a wide audience for your products.
- Support authenticity: help promote Neapolitan pizza as a symbol of quality and expertise.